Business Communication – Introduction Notes

Business Communication is the ability of a group of individuals to speak the same language internally and externally towards business promotion. Business communication is one of the most important tool for an organization to succeed in a professional manner.
Communication that takes place in an organization between its employees and management team is crucial to business growth and must reflect a common goal towards which every member of the organization is working. This common goal gets permeated into every Employee’s role through set of communication like vision, mission, business objectives, financial Goals etc. Thus, it is of paramount importance to comprehend the real contribution of Business Communication to organizational growth. This understanding will pave way to groom oneself on the various aspects of communication making it an effective one in the longer run.

What is Communication?

The word communication comes from a Latin word ‘communicare’ which means to ‘share’ or ‘participate’.

Communication is the process by which we exchange meanings, facts, ideas, opinions or emotions with other people. It is the art of exchanging opinions, thoughts, facts and ideas in an emphatic manner so that the person at the other end receives and understands the subject matter involved clearly and perceives it in the same way it was intended by the sender.

According to Peter Little, “Communication is the process by which information is transmitted between individuals and/or organizations, so that it results in an understanding response.”

Business Communication has become an absolute requirement for all organizations for various reasons, such as:

It acts as the basis of organizational growth in terms of human and public relations

It widens the outlook of people making them understand the business scenario from a broader perspective

Business Communication enhances the overall relationship maintenance capabilities of the organization

It empowers the organization to handle public relations in an effective manner

It increases personal productivity and confidence of all in the organization by multi-fold levels

Objectives of Business Communication

To provide the right information to the right person at the right time so business processes are on track at all points of time

To seek as well as offer advice to the needy at the right time in the right manner so business processes continue in a hassle free manner

To counsel people on issues that will enable smooth flow of activities through positive relationships

To issue the right kind of instructions to appropriate levels of management

To emphasize discipline and systematic approach across all levels in the organization

To foster upward communication which contributes in improving the morale levels of Employees, across all levels in the organization.

To keep all concerned parties well informed about the organizational policies and principles. This will motivate every employee to participate in the developmental activities aimed towards achieving business objectives

Importance of Business Communication

Business Communication is an indispensable component of all management functions. Motivating, supervising, directing and planning all require effective communication.

It links superiors to subordinates and fosters mutual understanding among them

It is a two way communication system that stimulates initiative and creativity among subordinates

Effective business communication eliminates the possibility of misunderstanding, thereby leading to job satisfaction and increased morale of employees and results in sound human relations within an organization

Effective communication is necessary to build meaningful relationships between management and workers that aids in growth of manpower and trade unions

Business Communication helps in maintaining public relations by creating and projecting a positive image of the organization to the customers, government, suppliers etc.

It aids in motivating the employees and boosting their morale by fostering a positive attitude and inspiring people in an organization

Business Communication is imperative for effective decision making

Communication Process

Communication is a systematic and continuous process of telling, listening and understanding. It involves a sender, the transmission of a message through a selected channel/medium and a receiver. It is a two way communication process concerned with sharing and understanding information in an effective manner.

(1) Source/Sender – The Sender/Source is the origin of the idea or message. It may be an individual or a group. The sender conceives the idea, prepares the message, selects the channel and transmits the message to the receiver.

(2) Message – It is any signal that triggers a response from the receiver. It may be a verbal (written or spoken) or nonverbal (body language, silence, appearance, sound, sign etc.).

(3) Encoding – Translation of an idea into a message appropriate for transmission by the source/sender is called encoding. While encoding a message, one must consider –

What contents to include?

How will the receiver interpret it?

How it may affect one`s relationship?

(4) Channel – Channel refers to the means through which the message travels from the sender to the receiver. The channel maybe mass media such as T.V., newspaper, radio or interpersonal channel such as telephone, email, correspondence etc. Selection of a channel depends upon:

The message to be communicated

Importance of the message

Number of receivers

Availability of channel

Cost and effectiveness of channel

(5) Receiver – It may be an individual or a group of individuals for whom the message is intended.

(6) Decoding – It refers to the process through which a receiver translates the encoded message, symbols etc. understands it and interprets it to from certain meaning.

(7) Feedback – It is the reaction or response of the receiver to the message sent by the sender. The response can be based upon a clear interpretation of the message or on a misunderstood or misinterpreted message.

Features of Communication

(1) Communication is a Science

Communication is basically more of a science than just a mere skill set. Effective communication skills involve use of:

Psychology – Deals with personality, attitudes and temperament, perception levels and persuasion skills

Anthropology – This aspect deals with Body language which plays a crucial role in effective communication

Sociology – Deals with larger number of diversified population and their opinions

(2) Communication is a give and take Process

Any communication is effective only when it is understood in the appropriate manner by the receiver as intended by the sender. It can be referred as a two way process in which both the ways namely conveying and receiving is perfect.

(3) Common goal makes communication successful

Communications become highly effective when goals and targets to be achieved are clearly understood by both the communicator and the receiver. Thus communication is termed as a goal oriented process when it comes to organization management.

(4) Communication is a continuous process

Effective communication is an ongoing process of telling, listening and understanding.

(5) Communication is an active process

Communication is an active process that changes with the changing environment and mindset of people.

(6) Communication has no boundaries

In a typical business scenario, Communication does not have any boundaries or limits. Communication prevails at the lower levels in the organizations as much as it is spread across middle and top management levels.

(7) Communication is incomplete without a receiver

Communication requires at least two human beings. The two people involved in communication are the communicator and the receiver. Without a receiver, nothing gets communicated by the communicator.

(8) Communication elicits reactions and responses

Effective communication is one that elicits appropriate reactions and responses in people at the receiving end. When the communicator has effective persuasion skills the receiver gets influenced, eliciting a desired response. A good communicator is one who is able to deliver information sought by the receivers.

(9) Communication has multiple purposes

Different types of communication are carried out for achieving various kinds of purposes. While some communication aim at solving problems, some are carried out to enable uninterrupted workflow. Communication is used as a tool to share information as well as for the purpose of socializing.

(10) Communication happens in multi-fold ways

Communication is that aspect of sharing information which does not depend on any single medium. For instance, communication does not solely depend on expressions through words in oral or written form alone. The gestures we make, the symbols we use to communicate certain ideas and facts and the sign language used to show emotions, all are part of communication. Many a times, signs, symbols and gestures communicate the intended message more clearly than words.

Contribution of Effective Business Communication to Organizational growth

(1) Boosts morale and acts as a Motivator

Strong communication skills act as a morale booster in a typical business environment. Organizations with people who have good communication skills foster the best climate for business achieving business prosperity in every possible manner.

(2) Rapid advancements in terms of technology

Effective communication skills act as direct pointers to technological advancements in organizations. Be it the understanding of the technology or introducing the same for business development, effective communication skills is of paramount importance.

(3) Handling the labour force in an effective manner

When it comes to typical Industrial scenario, handling the laborers in a satisfying manner and conflict management through effective communication skills becomes mandatory. Effective communications skills act as the basis of negotiation skills, convincing skills which in turn help an organization to handle Trade Union demands and conflicts in a professional manner

(4) Handling relationships in a matured manner

Effective communication skills helps in managing relationships in a friendly and successful manner. Be it peer to peer communication or top to bottom interactions, appropriate skill sets related to communication help in fostering relationships in organizations.

(5) Understanding the behavioral and psychological aspects of humans

Effective communication skills help employees as well as the Management teams to understand each other. When people are handled based on their behavioral capabilities and psychological aspects, the interactions and outputs from the same are developmental.

(6) Customer handling and branding activities

In today’s competitive business environment, organization development depends mainly on the effectiveness of Branding and Marketing activities. All organizations with astounding communication skills succeed in reaching to their customers through their marketing communication skills.

(7) Maintaining effective Public Relations

Communication plays a crucial role in maintaining Public relations that encompasses interactions with vendors, Government Agencies, Suppliers and many other groups that are involved in business activities.

Modes of Communication

Communication between people can take place through different means. The basic means of communication are Verbal and Non-verbal.

Verbal Communication can be divided in to two categories